Wednesday, January 30, 2008

Children's Report Cards: McDonald's New Marketing Platform

"(NaturalNews) McDonald's paid the $1,700 tab for Seminole County, Florida's report card jackets in exchange for a coupon, featuring Ronald McDonald, on the card's cover (1, 2). With good grades and attendance, the coupon can be redeemed for a free Happy Meal.

This appears to violate the Children's Food and Beverage Advertising Initiative, which McDonald's joined last year"click here to read the rest