Friday, March 21, 2008

How food companies fool consumers with food coloring ingredients made from petrochemicals

"Have you ever wondered why companies use artificial colors? You might think it's because they want to make their food look good, but there's another reason -- a far deeper reason -- why companies use artificial colors to make their foods more appealing to consumers. Keep reading to learn what that is.

Why do foods with more vibrant, saturated colors look more appealing to consumers? Why does a bright-red apple look more appealing than a dull-red apple or a green apple? Why are foods sold to us in neon green, yellow and orange packages? The reason is that of the color of food speaks to humans' innate perceptions about the value of food items.

Humans are born with brains that are preprogrammed with the ability to..." read the rest of "How food companies fool consumers with food coloring ingredients made from petrochemicals" at Naturalnews.com